The first step to building a successful brand is understanding the market. What is the common perception of your company? Who is your target demographic? What is your competitor's edge? What is your edge? Our market research department answers these questions with precision.
Step two: the creative process kicks in. Guided by our research, we develop a comprehensive strategy in line with your company's goals.
We then decide what combination of media will best bring these elements to life... and make it happen.
Then it's back to the beginning. Culture is not static - neither is your brand. We reevaluate the market, double check our strategy and monitor its impact. The end product is a refined and effective brand.
We know the importance of media exposure to your business. We will formulate a strategic media campaign best suited for you to reach your target market, utilizing TV, Radio, Print, Web and non-traditional media. Our services include:
To survive, your company must be distinct. At Accela we help define your business by creating a personality that your customers know and trust. Whether you need a complete brand metamorphosis, or just a fine tuning of those elusive details, Accela can take you to the next level.
If we can do it for the largest financial institution in the OECS and for the fastest growing telecommunications company in the Caribbean, we can do it for you.
From national, multi-faceted events like the Saint Lucia Music Awards and Panorama, to singular, specific events such as the Ritz-Carlton's ground breaking ceremony, we can tailor make events to suit any occasion and budget. We provide a flexible range of services that cater to your exact needs, from handling dignitaries and international press to setting up tables and chairs.
Our experienced Events Department has a strong relationship with the media and has access to a vast network of suppliers and resources. We are also handy with a scissors and crepe-paper.
Accela's signature on your public relations initiative means a strategic success driven campaign. We start by determining where your company is positioned in the marketplace. What challenges do you face? What is your public image? What are your competitors doing?
The next step: setting the end goal. We then lay out a plan to bridge the gap between where you are, and where you would like to be. And we get there every time.
Our market analyses will tell you exactly what you need to know to move your business forward. Our modern research techniques point you in the right direction so that you don't waste money feeling your way in the dark.
The research department has grown over the years, executing a variety exercises for local, regional and international clients including:
You have a product or service. You want to say something about your business. You need an audience. Accela brings it all together. From one-off sale fliers to full multi-media campaigns, from traditional publicity methods to below the line activities, we deliver persuasive, effective messages to the right target markets and move them from thought into action. After all, you need to see your advertising dollar spent, walking back in through your front door.
We specialize in web based solutions for e-commerce business. We offer a comprehensive portfolio of web site design services you need to receive, maintain and manage a web site or e-business application that is successful, popular and is truly adding value to your brand.
We deliver to small and medium sized companies planning and implementation of web site design solutions for the Internet.
We are primarily focusing on:
Web Strategy:
Web Design:
Web development:
Flash Design:
Internet Marketing:
We believe in the power of dynamic creative processes. With almost all our services operated in-house, from international scaled research to our audio/video studios, we start with the initial idea and work with it all the way to full fruition.
