Package Perfect!

Before launching its new product, the Piton Radler, Windward & Leeward Brewery Limited sought to obtain feedback from the market place regarding packaging of the product.  A series of focus group sessions were held with beer drinkers and non-beer drinkers in different geographical regions across the island.  In addition to information about their consumption of similar products, participants were asked to give their opinions on a number of packaging concepts that was presented.  The feedback was analysed and presented to WLBL in a consolidated report.  This was used to help inform the final design for the packaging concept for the product.