Internationally Certified Project Management Consultant (PMP), Agnes Francis holds a Bachelor’s Degree in Management Studies and a Master’s Degree in Tourism Planning and Development. Her public sector experience includes serving as Saint Lucia’s first female Director of Tourism. She is an active participant in the private sector having established the first full service public relations agency in Saint Lucia in 1997. Ms. Francis is the President of the Women’s Entrepreneurial Network of the Caribbean founded by Hilary Rodham Clinton. She has served as a director on several local boards such as the Chamber of Commerce, Saint Lucia Development Bank, including being the Chairperson of the National Development Corporation (the island’s investment promotion agency) and the Saint Lucia Fish Marketing Corporation. She has served on the Saint Lucia Bureau of Standards Technical Committee and currently is a member of the Saint Lucia Hotel and Tourism Association, and Sports Saint Lucia Inc. As Managing Director of Accela Marketing, Agnes has helped the agency to grow from strength to strength even after the global financial crisis of 2008. Accela began its Innovation Strategy to reinvent itself through diversification. Agnes has her finger on the pulse of what is happening in the region and the agency is currently reinventing itself again.
This Writer’s Guild of America member, left a UWI (St. Augustine) Degree in Agriculture to pursue her first love of writing in 1997. She has been a creative powerhouse in the advertising field for over sixteen (16) years after being hand-picked by Gerard Besson, Peter Popplewell and Kenrick Attale out of 40 candidates at a Lonsdale Saatchi & Saatchi creative workshop. She was groomed by the Saatchi & Saatchi school of Ideas and Lovemark Building and began winning AATTT and ADDY Awards just one year into her career. At just 21 she was entrusted with brands such as Johnson & Johnson, PepsiCo International, Scotiabank, TSTT and Procter & Gamble. After six years with the company she came to Accela just as the company acquired Digicel as a client and over three years, her contribution to Accela aided the our client’s objectives to take over the market in Saint Lucia, St. Vincent, Grenada and Dominica. She is the brain behind some of the most memorable creative endeavors in Trinidad and Tobago, Saint Lucia and has also worked in the UK and throughout the Caribbean. In her wake are, “Caring Connections”- Digicel, “The People’s Canvas” Outdoor Art Display Queen’s Park Oval Trinidad “Imagine More For Yourself” brand campaign for RBTT/RBC Regional, “The Alpha Of The Omegas” Seven Seas Regional and her ADDY Awards are in the double digits, including her work for Pepsi International West Indies Cricket.
Lydia has over ten (10) years of experience in the areas of marketing and social research. Her competencies have been further developed through completion of a BSc Degree in Social Sciences and a Masters degree in Demography from the University of the West Indies. She has also completed specialized training in marketing research from the University of Georgia in conjunction with the Marketing Research Institute International. Originally from Jamaica, Lydia has worked in both the public and private sectors. She has worked with organisations such as the Sir Arthur Lewis Institute for Social and Economic Studies at the University of the West Indies, the HEART Trust/ National Training Agency of Jamaica, and with Marketing Strategy Ltd. - a full-service market research firm. Her various functions have included conducting needs analyses to identify areas for intervention to improve efficiency within firms, monitoring programme delivery to ensure adherence to the terms and conditions of contracts and quality standards, and conducting market research to enhance strategic planning and decision-making processes. Lydia is responsible for designing and implementing qualitative and quantitative research plans for products in all stages of the product life cycle. Her responsibilities also include interpreting data, writing reports, and informing actionable recommendations geared at improving marketing outcomes.
Natasha has over fifteen (15) years of experience in a wide variety of fields including client service, public relations and education in the public and private sectors, working in the UK, St. Vincent & the Grenadines and Saint Lucia. Holding a diploma in Business Administration, she has effectively exploited all marketing and advertising opportunities and ensured that marketing activities are conducted within budget to ensure optimization for the client she represents. Natasha has experience in coordinating and executing integrated marketing communication campaigns including documentaries; TV and radio PSAs and commercials; panel discussions; talk shows; print and collateral material including posters, billboards, presentation folders, commemorative magazines, brochures and press adverts; international press trips and conferences; events and launches; online material including websites, e-blasts and social media applications; and entertainment activities. She has improved sales performance and brand awareness for clients through product knowledge by using researching skills to determine new elements, trends and positioning within key markets. Natasha has also written public relations materials including press releases, direct mail pieces and newsletters for a number of clients.
Trinidadian born, Greg Marfan has over twenty (20) years of experience as a graphic designer. Over the course of his career he has worked with such brands as Carib Beer and ECFH and Guinness. He was also a key player in the launching of Courts Trinidad - the largest of the retail giant’s Caribbean outlets. While a part of the global advertising network, McCann-Erikson, he was a part of a team that was granted a Cleo Award, the most prestigious prize in advertising in the United States. During his 12 years at Accela he has spearheaded the graphic designs for major corporate clients such as ECFH and its subsidiaries, Digicel, Saint Lucia Electricity Services Ltd, the National Development Corporation, among others. His years of expertise and eye for award winning design, has made him a valuable asset to the company.