At a time of post-recession, all time distrust of financial institutions, 1st National Bank engaged Accela Marketing to undertake its Corporate Rebranding.
Our approach began as it always does with research through which we discovered that the market was frustrated, confounded and making desperate decisions and choices to save their home, their business and their way of life. It was not a time for any Financial Institution to over-promise.
A campaign based on reassurance and solidarity. People needed a guiding hand and someone showing them, “We really care about helping you get there. You are more than just a customer to us”. This pure, honest and simple message easily understood and easily adopted. What also made this new branding platform so strong was it synergized so well with The Bank’s existing tag-line which is: Here…for YOU. The theme united all of 1st National ‘s talking points and service enhancements under one compelling message and gives the real reason why the bank is going the extra mile.