The Caribbean Association of Banks (CAB) was established in 1974 and for almost two generations served its seventy (70) active member institutions by being a collective voice that protects, promotes and strengthens the regional banking sector. However, its public image needed a boost and renewal for a new age. Younger professionals in the financial industry were not engaging with The Association at optimal levels. CAB also wanted to be viewed as leading edge when it came to the financial issues of the 21st Century.
A multi-pronged national, regional and international communication and marketing strategy that began with a total brand revamp, bringing the brand into the future in both look, content and levels of engagement.
A redesign of the CAB logo, website and social media platforms. A full suite of tools and strategic partnership suggestions to help CAB improve its external communication, developing new communication channels via social media, implementing Corporate Social Responsibility (CSR) programmes which support CAB’s values and supplement its PR activities, and identifying opportunities for effective advocacy. Accela also provided assistance with the selection of effective media for publicising various issues and in building CAB’s internal capacity for Advocacy and Communication. CAB was positively positioned as a regional influencer and stakeholder on the Legislative, Regulatory and Financial landscape.