A new business solutions company, operating in the USA, CANADA and BAHAMAS had formed but yet had no name, no image, no personality. This was a rare brand conception we got to incubate and develop.
Discover the core values and strengths of the offering, the vision of the founders and for the business and the creative question at the heart of it all. What we unearthed was specialization in truly bespoke delivery of business solutions to fit a client so well, it is like a fingerprint.
We developed and created a name, slogan and logo for the organization. DNA Business Solutions which just so happened to also coincide with the acronym of the founders. A brand manual, corporate livery, and presentation package/company profile was also created. The materials were present at an Annual Sales Kickoff meeting held by Xerox Corporation which was attended by business owners and managers from 50 companies in the Caribbean and South America. One of the founders Debbie Bova, would go on to say, “Accela responded quickly with ideas and suggestions, and walked us through the next steps working with us virtually. They guided us through the many evolutions of our name, our logo and our presentation package. In a very short time we had an image for our business and a materials to present to our potential clientele outlining our skills, talents and menu of services in an elegant format. These tools helped us brand and jumpstart our consulting business and we could not have pulled it together so quickly and professionally without the folks at Accela Marketing. All the work was done via the internet, but we made every deadline and the collaboration went very smoothly. I have no hesitation to recommend them to any business looking for creative ways to get the most return for their marketing investment!"