The World Health Organisation statistics on alcohol abuse in Saint Lucia floored us when we were given the job to do a campaign by Heineken to discourage drinking and driving.
We knew we had to bring the big guns to bear on this campaign and wield their influencer clout! We called on popular media personalities, beauty queens, and the West Indies Cricket Champion himself, Darren Sammy to deliver the message! RIGHT AGE. RIGHT WAY. RIGHT AMOUNT!
Do not drink and drive. This is one of many examples of our Public Education and Awareness expertise. The campaign utilized Social Media, OOH displays, radio and television.