The profile of Saint Lucia had been steadily rising on the international level and the country adopted a new brand platform “Let Her Inspire You”. All of the state agencies needed to align with the new thrust, including Invest Saint Lucia (ISL).
Stakeholder Consultations with investors, partners, as well as the team and directors of Invest Saint Lucia were conducted as well as a thorough brand audit and brand reimagining. This resulted in the new Royal Standard Brand that reflected ISL’s excellence in service delivery and the elevated profile of the island as a destination.
A Brand Manifesto and high-profile media launch of their brand along with a full suite of marketing materials, including a high production Investment Video were delivered. We also supported the agency in a number of investor-engagement and appreciation initiatives on the island and public education on the opportunities available for not just foreign investors but residents to make Saint Lucia their own.