Utility companies are often taken for granted. Key updates about the service delivery, Crisis Communications, calendars and annual reports and general information about operations are usually the extent of communications done. As the Public Relations agency for St. Lucia Electricity Services Limited (LUCELEC), Accela wanted to do much more!
We worked with LUCELEC to develop a real Corporate Social Responsibility Platform and took the initiative in public education on the value of their service.
The "How Do You Measure?" campaign brought deep awareness of all the ways we take electricity for granted. However, it was the "Power Of Caring" series which spoke to the heart of our people and the real role of LUCELEC in uplifting and illuminating hope for the country.