Event Management

St. Lucia Jazz & Arts Festival

The Problem

For 4 years, Accela Marketing had been entrusted with sourcing and managing the sponsors of the Saint Lucia Jazz Festival, the island’s biggest event. However, it was time for the festival to evolve to something bigger that included an Art & Cultural offering leading into Carnival. More sponsors, more engagement, more dynamic branding was needed.

The Strategy

A sponsorship solicitation and management outreach like no other. Slick and sophisticated sponsorship toolkits and multimedia pitches as well as seeking out the best in festival branding and engagement to provide corporate sponsors with high-value offerings.

The Solution

We brought on board new sponsors that year, Delta Airways and First Citizens Investment Bank to the fold of conscientious sponsors who passionately support the arts and culture so crucial to our country's economic success.

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