Keys to Digital Marketing Like a Pro

Accela Marketing
August 23, 2022
8
minute read

Introduction To Analytics & Data Tools and Terminology 

Digital marketing is not an option, it is a necessity. Trying to grow a business and compete in the marketplace without digital communication to attract new customers, promote products or services and retain existing customers is all but impossible. .

Digital marketing tools are essential for any business to grow, but understandably, most business owners can feel a bit confused by them. Starting with what are the best tools to use for different purposes, such as digital advertising, social media marketing, email marketing, search engine optimization (SEO), web analytics and many more.

You may be tempted to base your choice of tools based on the cost and reach factors of them. If your operations are small, you may think it means choosing a simple, cheaper application. However, it's not just the size of your company that should dictate which tools you use; it's also what you want to accomplish with those tools. For example, if you're looking for a tool that will help you increase your website traffic in a short time frame then Google Adwords would be an ideal choice. On the other hand, if your goal is to build a loyal customer base then Facebook Ads might be better suited.

This article will be the first of a series of articles which will aim to help companies and business owners make more use of digital marketing tools as we offer insights into some of the best platforms for specific aspects of a digital marketing strategy.

Here is a list of the type of tools that you want to make use of to maximize your digital marketing strategy:

  1. Analytics & Data
  2. SEO & Blog Content
  3. Social Media Marketing
  4. Email Automation
  5. Visual Design
  6. Landing Pages
  7. Project Management
  8. Content Curation

Let us begin with the first on the list, Analytics & Data. 

Analytics & Data

What is the importance of digital marketing analytics?

Digital marketing analytics is the process of measuring, collecting and analyzing data about the digital marketing activities of a company.

What is an analytics tool?

There are multiple types of analytics tools used for digital marketing. The most common ones are Google Analytics, Mixpanel, Kissmetrics and Heap. These tools help marketers measure and analyze data on their website traffic, app usage, social media engagement and much more.

What is the importance of digital marketing analytics?

Digital Marketing Analytics helps marketers understand their audience better by analyzing how they use their products or services. It also helps them understand what they need to do to improve their product or service in order to increase sales or engagement.

Defining Key Performance Metrics

Key performance metrics are a set of measurements that are used to assess the performance of a company. They help in understanding the company's strengths and weaknesses and make it easier for management to make decisions.

Some common key performance metrics are:

  • Return on Investment (ROI)
  • Gross Profit Margin (GPM)
  • Earnings per Share (EPS)
  • Net Income

Types of KPIs in Digital Marketing and How They are Useful

KPIs help marketers to measure their digital marketing efforts and the success of their campaigns.

Types of KPIs in Digital Marketing:

  • Conversion Rate
  • Cost Per Acquisition
  • Cost Per Lead
  • Click Through Rate
  • Click Through Rate by Search Engine
  • Cost per Thousand Impressions (CPM) on Social Media Platforms

A lot of companies are using the data from their digital marketing to measure the success of their campaigns and analyze what is working for them and what is not.

Companies use these insights to optimize their campaigns and get better results.

The data collected can be used by marketers to measure the performance of specific KPIs, such as conversion rates, traffic, or product sales.

Ways to Ensure You're Using KPIs Effectively

Key Performance Indicators are important to track and analyze in order to improve your business. KPIs come in many shapes and sizes, but they all have the same goal: to measure the performance of a company and how it stacks up against its competitors.

There are some universal KPIs that every company should be tracking. These include: revenue, customer acquisition, conversion rate, churn rate, net promoter score, and employee retention rate.

No matter what industry you're in or what you're trying to accomplish with your business goals, these metrics will help you make better decisions about where you spend your time and money.

The first step is figuring out what KPIs are most important for your industry or company goals so that you can start tracking them effectively.

In next months article we will discuss how SEO and blog content tie into your business digital marketing strategy and how to make the most of it.

Written By
Accela Marketing
Caribbean-Based Agency Providing A Full Suite Of Marketing Services & Boundless Reach
Also In This Issue:
Stronger Together - Why we need an advertising association in the OECS
Campaign We Love
Social Media Stats for the Caribbean
Digital Marketing Landscape, Implications for Businesses