Social Media Stats for the Caribbean

Accela Marketing
March 28, 2022
15
minute read

We’ve compiled some social media statistics which marketers will find very useful in helping them to create better digital campaigns. The stats are organised by country.

Antigua and Barbuda

  • Total Population: 99.1K
  • Internet Users: 75.3K
  • Social Media Users: 72.7K

Social Media Numbers by Platform:

Facebook

  • Users: 54.6K
  • Percentage of population using Facebook: 55%
  • Percentage of user who are female: 52.7%
  • Percentage of user who are male: 47.3%
  • Percentage of users who use mobile devices only: 99%
  • Percentage of users who use a laptop or desktop computer only: 1%
  • Percentage of user who use both laptop, desktop computers and mobile devices: 19%
  • Percentage of user who us only mobile phones: 80%

Instagram

  • Users: 37.1K
  • Percentage of population using Instagram: 37.4%
  • Percentage of user who are female: 57.3%
  • Percentage of user who are male: 42.7%

LinkedIn

  • Users: 39K
  • Percentage of population using LinkedIn: 39.3%
  • Percentage of user who are female: 51.6%
  • Percentage of user who are male: 48.4 %

Twitter

  • Users: 26.6K
  • Percentage of population using Twitter: 29%
  • Percentage of user who are female: 51.6%
  • Percentage of user who are male: 48.4%

Aruba

  • Total Population: 107.4K
  • Internet Users: 104.4K
  • Social Media Users: 104.7K

Social Media Numbers by Platform:

Facebook

  • Users: 80.6K
  • Percentage of population using Facebook: 75%
  • Percentage of user who are female: 52.7%
  • Percentage of user who are male: 47.3%
  • Percentage of users who use mobile devices only: 99%
  • Percentage of users who use a laptop or desktop computer only: 1%
  • Percentage of user who use both laptop, desktop computers and mobile devices: 22%
  • Percentage of user who us only mobile phones: 80%

Instagram

  • Users: 57.5K
  • Percentage of population using Instagram: 51.2%
  • Percentage of user who are female: 54.5%
  • Percentage of user who are male: 45.5%

LinkedIn

  • Users: 55K
  • Percentage of population using LinkedIn: 51.2%
  • Percentage of user who are female: 45.5%
  • Percentage of user who are male: 54.5%

Twitter

  • Users: 32.1K
  • Percentage of population using Twitter: 29.9%

Barbados

  • Total Population: 287.9K
  • Internet Users: 235.4K
  • Social Media Users: 243.7K

Social Media Numbers by Platform:

Facebook

  • Users: 144K
  • Percentage of population using Facebook: 50%
  • Percentage of user who are female: 53.6%
  • Percentage of user who are male: 46.4%
  • Percentage of users who use mobile devices only: 97.8%
  • Percentage of users who use a laptop or desktop computer only: 2.2%
  • Percentage of user who use both laptop, desktop computers and mobile devices: 23.9%
  • Percentage of user who us only mobile phones: 73.9%

Instagram

  • Users: 171.6K
  • Percentage of population using Instagram: 59.6%
  • Percentage of user who are female: 54.8%
  • Percentage of user who are male: 45.2%

LinkedIn

  • Users: 120K
  • Percentage of population using LinkedIn: 41.7%
  • Percentage of user who are female: 55%
  • Percentage of user who are male: 45%

Twitter

  • Users: 53.3K
  • Percentage of population using Twitter: 18.5%

Dominica

  • Total Population: 72.3K
  • Internet Users: 50.3K
  • Social Media Users: 45.5K

Social Media Numbers by Platform:

Facebook

  • Users: 34.5K
  • Percentage of population using Facebook: 47.7%
  • Percentage of user who are female: 50%
  • Percentage of user who are male: 50%
  • Percentage of users who use mobile devices only: 98%
  • Percentage of users who use a laptop or desktop computer only: 2%
  • Percentage of user who use both laptop, desktop computers and mobile devices: 23%
  • Percentage of user who us only mobile phones: 76%

Instagram

  • Users: 21.1K
  • Percentage of population using Instagram: 29.1%
  • Percentage of user who are female: 52.6%
  • Percentage of user who are male: 47.4%

LinkedIn

  • Users: 20K
  • Percentage of population using LinkedIn: 27.7%
  • Percentage of user who are female: 52.2%
  • Percentage of user who are male: 47.8%

Twitter

  • Users: 6000
  • Percentage of population using Twitter: 8.3%

Grenada

  • Total Population: 113.2K
  • Internet Users: 66.9K
  • Social Media Users: 89.6K

Social Media Numbers by Platform:

Facebook

  • Users: 62.9K
  • Percentage of population using Facebook: 55.5%
  • Percentage of user who are female: 50.9%
  • Percentage of user who are male: 49.2%
  • Percentage of users who use mobile devices only: 98%
  • Percentage of users who use a laptop or desktop computer only: 2%
  • Percentage of user who use both laptop, desktop computers and mobile devices: 20%
  • Percentage of user who us only mobile phones: 78%

Instagram

  • Users: 45.8K
  • Percentage of population using Instagram: 40.4%
  • Percentage of user who are female: 43%
  • Percentage of user who are male: 57%

LinkedIn

  • Users: 33K
  • Percentage of population using LinkedIn: 29.1%
  • Percentage of user who are female: 51.9%
  • Percentage of user who are male: 48.1%

Twitter

  • Users: 10.1K
  • Percentage of population using Twitter: 8.9%

Jamaica

  • Total Population: 2.98M
  • Internet Users: 2.03M
  • Social Media Users: 1.73M

Social Media Numbers by Platform:

Facebook

  • Users: 935.7K
  • Percentage of population using Facebook: 31.4%
  • Percentage of user who are female: 54.6%
  • Percentage of user who are male: 45.4%
  • Percentage of users who use mobile devices only: 99%
  • Percentage of users who use a laptop or desktop computer only: 1%
  • Percentage of user who use both laptop, desktop computers and mobile devices: 10.9%
  • Percentage of user who us only mobile phones: 88.1%

Instagram

  • Users: 1.15M
  • Percentage of population using Instagram: 38.6%
  • Percentage of user who are female: 50.7%
  • Percentage of user who are male: 49.3%

LinkedIn

  • Users: 590K
  • Percentage of population using LinkedIn: 19.8%
  • Percentage of user who are female: 56.5%
  • Percentage of user who are male: 43.5%

Twitter

  • Users: 256K
  • Percentage of population using Twitter: 8.6%

Martinique

  • Total Population: 374.4K
  • Internet Users: 240K
  • Social Media Users: 248.4K

Social Media Numbers by Platform:

Facebook

  • Users: 152.9K
  • Percentage of population using Facebook: 40.8%
  • Percentage of user who are female: 53.5%
  • Percentage of user who are male: 46.5%
  • Percentage of users who use mobile devices only: 98.2%
  • Percentage of users who use a laptop or desktop computer only: 1.8%
  • Percentage of user who use both laptop, desktop computers and mobile devices: 20.6%
  • Percentage of user who us only mobile phones: 77.7%

Instagram

  • Users: 147.1K
  • Percentage of population using Instagram: 39.3%
  • Percentage of user who are female: 51.2%
  • Percentage of user who are male: 48.8%

LinkedIn

  • Users: 94K
  • Percentage of population using LinkedIn: 25.1%
  • Percentage of user who are female: 51.9%
  • Percentage of user who are male: 48.1%

Twitter

  • Users: 64K
  • Percentage of population using Twitter: 17.1%

St. Kitts & Nevis

  • Total Population: 53.7K
  • Internet Users: 43.3K
  • Social Media Users: 45.2K

Social Media Numbers by Platform:

Facebook

  • Users: 32K
  • Percentage of population using Facebook: 59.6%
  • Percentage of user who are female: 53.7%
  • Percentage of user who are male: 46.3%
  • Percentage of users who use mobile devices only: 98%
  • Percentage of users who use a laptop or desktop computer only: 2%
  • Percentage of user who use both laptop, desktop computers and mobile devices: 24%
  • Percentage of user who us only mobile phones: 74%

Instagram

  • Users: 24.4K
  • Percentage of population using Instagram: 45.4%
  • Percentage of user who are female: 58.3%
  • Percentage of user who are male: 41.7%

LinkedIn

  • Users: 18K
  • Percentage of population using LinkedIn: 33.5%
  • Percentage of user who are female: 50.4%
  • Percentage of user who are male: 49.6%

Twitter

  • Users: 8850
  • Percentage of population using Twitter: 16.5%

St. Lucia

  • Total Population: 184.8K
  • Internet Users: 116K
  • Social Media Users: 122K

Social Media Numbers by Platform:

Facebook

  • Users: 90.1K
  • Percentage of population using Facebook: 48.7%
  • Percentage of user who are female: 52.3%
  • Percentage of user who are male: 47.7%
  • Percentage of users who use mobile devices only: 98%
  • Percentage of users who use a laptop or desktop computer only: 2%
  • Percentage of user who use both laptop, desktop computers and mobile devices: 21%
  • Percentage of user who us only mobile phones: 78%

Instagram

  • Users: 62.1K
  • Percentage of population using Instagram: 33.6%
  • Percentage of user who are female: 56%
  • Percentage of user who are male: 44%

LinkedIn

  • Users: 47K
  • Percentage of population using LinkedIn: 12.1%

Twitter

  • Users: 22.4K
  • Percentage of population using Twitter: 12.1%

St. Vincent and the Grenadines

  • Total Population: 111.4K
  • Internet Users: 73K
  • Social Media Users: 88K

Social Media Numbers by Platform:

Facebook

  • Users: 62.2K
  • Percentage of population using Facebook: 55.8%
  • Percentage of user who are female: 52.7%
  • Percentage of user who are male: 47.3%
  • Percentage of users who use mobile devices only: 99%
  • Percentage of users who use a laptop or desktop computer only: 1%
  • Percentage of user who use both laptop, desktop computers and mobile devices: 17%
  • Percentage of user who us only mobile phones: 82%

Instagram

  • Users: 47.2K
  • Percentage of population using Instagram: 42.3%
  • Percentage of user who are female: 53.1%
  • Percentage of user who are male: 46.9%

LinkedIn

  • Users: 26K
  • Percentage of population using LinkedIn: 23.3%
  • Percentage of user who are female: 56.1%
  • Percentage of user who are male: 43.9%

Twitter

  • Users: 8100
  • Percentage of population using Twitter: 7.3%

Trinidad & Tobago

  • Total Population: 1.4M
  • Internet Users: 1.9M
  • Social Media Users: 1.1M

Social Media Numbers by Platform:

Facebook

  • Users: 754.7K
  • Percentage of population using Facebook: 53.7%
  • Percentage of user who are female: 51.9%
  • Percentage of user who are male: 48.1%
  • Percentage of users who use mobile devices only: 98.6%
  • Percentage of users who use a laptop or desktop computer only: 1.4%
  • Percentage of user who use both laptop, desktop computers and mobile devices: 20.2%
  • Percentage of user who us only mobile phones: 78.3%

Instagram

  • Users: 631K
  • Percentage of population using Instagram: 44.9%
  • Percentage of user who are female: 54.6%
  • Percentage of user who are male: 45.4%

LinkedIn

  • Users: 450K
  • Percentage of population using LinkedIn: 32%
  • Percentage of user who are female: 50%
  • Percentage of user who are male: 50%

Twitter

  • Users: 129.6K
  • Percentage of population using Twitter: 9.2%
  • Percentage of user who are female: 50%
  • Percentage of user who are male: 50%

Written By
Accela Marketing
Caribbean-Based Agency Providing A Full Suite Of Marketing Services & Boundless Reach
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